MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Author Information
Charles W. Lamb, Joseph F. Hair, Carl McDanielProduct Details
ISBN: 9780324659801
Publish Date: 02/14/2008
Publisher: South-Western College Pub
Number of pages: 336
Description
MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
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