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New Products Management
Author Information
C. Merle Crawford, C. Anthony Di BenedettoProduct Details
ISBN: 9780073404806Publish Date: 12/13/2010
Publisher: McGraw-Hill/Irwin
Number of pages: 592
Description
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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