Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
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Advertising (8th Edition)
Author Information
Sandra Moriarty, Nancy D Mitchell, William D. WellsProduct Details
ISBN: 9780132224154Publish Date: 02/11/2008
Publisher: Prentice Hall
Number of pages: 688
Description
Moriarty teaches students about effective marketing.
The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.
For advertising professionals and business students concentrating in marketing or advertising.
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