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Small Business Management: A Planning Approach

Author Information

Joel Corman, Lori Pennel, Robert Lussier

Product Details

ISBN: 9781426630569

Publish Date: 06/16/2008

Publisher: Atomic Dog

Number of pages: 368

Description

In today's demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation. Concise yet comprehensive, this text can be completed in a one-semester course. Revisions to this Edition: * Revised chapter on Operations * Future Trends in Small Business * Updated chapter on Strategy * Updated sources of financing

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